What’s your strategy? Do you even have one?
Strategy is like a map to help you get to a desired outcome. But like all maps it has to be clear in all its aspects. Too many businesses nowadays have strategy’s that simply mean nothing and can never be measured. For example, “I want to be the best menswear shop in Ireland in the next 5 years”. How can you ever know if you reach this goal? Even if you win an award that’s irrelevant. Its what the customer thinks.
Questions to ask Yourself: