Strategy must not be confused with tactics. A very wise general once differentiated the two by saying that Strategy is what you do when you are outside the enemy’s cannon fire range. Tactics are what you do when you are inside that range. By its very nature therefore strategy needs to be flexible. Things happen, the unexpected always occurs. However, if you have a good strategy and you know exactly what you are trying to achieve then you have half the battle. Let us help you with the other half, the unexpected.