What is your Business? What do you really do?
The first question to ask is what is your business and what do you actually do? Sound simple? Consider this.
The president of Black and Decker always asked his senior executives “What do we sell”. Almost always he got the same answer “Drills and power tools” to which he would reply “No! We sell holes in walls”. Customers buy our product because that is what they need. A hole in the wall. Find better and easier ways for the customers to get that hole and we will continue being successful
What this story shows is that asking yourself the question and looking past the obvious can yield very important insight.
Questions to ask Yourself: