![What_You _Really_Do](https://cj.ie/wp-content/uploads/2021/02/What_You-_Really_Do.jpg)
Your Business Model
You may not particularly like to admit it, but what exactly is your business model? A business model is how your business creates, generates and captures value.
It is how your business makes money
![Business Model](https://cj.ie/wp-content/uploads/2021/02/Business-Model.jpg)
Key Thinking: